Edgard Corona: International Man of Fitness
Edgard Corona is a man of many talents who needs no introduction. The Entrepreneur started out as a trained chemical engineer, who ran the Corona family’s sugar mills and chemical laboratory. He is currently the CEO of Smart Fit and a leading name in fitness.
In 1996, Edgard Corona was ready for a change and founded the Bio Ritmo and Smartfit group. Corona had no prior knowledge of the fitness space, but it is safe to say things worked in his favor in the end. Corona currently head’s the fourth largest fitness conglomerate in the world.
Corona is currently known for being one of the forerunners in the business management process with a focus on sports practice. Not bad for a former sugar mill runner.
Smart Fit is a gym model that focuses on offering its services at the lowest prices available in the market.
The Bio Ritmo and Smart Fit group is comprised of 480 gyms and earned around R$1 Billion in 2017. The company is primarily known in Mexico, Colombia, Chile, Peru, Ecuador and the Dominican Republic.
In 2018, Edgard Corona and the Bit Ritmo group announced the purchase of Chilean Inversions O2. The deal was a part of a R$250 Million investment plan for the year as the group looked to expand internationally.
As things stand, Brazil is the world’s second largest market in total number of gyms. It trails just the U.S. which has 36,500. With over 1.6 million enrollments, Smart Fit trails just L.A. Fitness (5 million) and 24 Hour Fitness (4 million).
Like most companies, the Coronavirus has had an impact on Smart Fit as gyms were forced to close due to the pandemic. To stay relevant, the company created a series of free online classes using weights and materials that could be found at home to encourage physical activity during quarantine.
The project was a hit, reaching eight million people in Brazil with around 800,000 different people a day. While 2020 was rough, with more than 2.1 million students in 12 countries in Latin America, Smart Fit and its leader Edgard Corona is ready to take on the future. To learn more visit: here.